Profile

Accomplished Digital Marketer / Project Manager with 15+ year professional-level experience spanning journalism, communications, publishing, content strategy and development, and marketing. Scope of experience includes developing timelines, prioritizing and coordinating work, monitoring and communicating progress, evaluating quality, and mitigating risks to ensure compliance and optimize delivery. Expertise in Veeva PromoMats and Veeva CRM including routing workflows inside the MLR review/approval and deployment processes, and educating stakeholders, agencies, and vendors. Skilled in business analysis and operations efficiencies. High level of influence, negotiation, and persuasion.

Areas of Expertise

  • Project & Process Management

  • Health Care Communications

  • Life Sciences & Pharmaceuticals

  • eLearning & Digital Resources

  • Cross-functional Collaboration

  • Promotional & Non-Promotional Content

  • Stakeholder Relationships & Engagement

  • Business Analysis & Improvements

  • Enterprise-wide Transformations

  • Change Management & Leadership

  • Agency & Vendor Management

  • Risk Identification & Mitigation

  • Project Status & Reporting

  • Content Management Systems

  • Digital Asset Management

Professional Experience

SENIOR PROJECT MANAGER, COMMERCIAL | CURTIS LEARNING @ REGENERON | PHILADELPHIA, PA (REMOTE) | Feb 2024 – May 2024

Led the execution of training materials for pharmaceutical sales reps promoting a biologic to treat chronic inflammatory diseases, managing operational and administrative functions including timelines, project plans, and budgets. Managed projects from inception to completion, cross-functionally collaborating with learning strategists, medical writers, designers, editors, and content managers. Oversaw MLR review/approval in Veeva Vault PromoMats, ensuring reviewer comments were addressed and verifying metadata.

Key Contributions 
• Delivered complex curriculum for new hires on tight deadline. Collaborated across teams to overcome challenges including extensive content changes per reviewer request and timeline adjustments per client schedules, ensuring prompt training. 
• Steered concurrent development of in-depth infographics for pre-launch deployment. Fostered understanding and alignment among internal/external partners while adapting workflows to accommodate urgent training need in advance of new indication.

ASSOCIATE CONSULTANT, COMMERCIAL & OMNICHANNEL | CMK SELECT @ REGENERON | PARSIPPANY, NJ (REMOTE) | April 2023 – Feb 2024

Provided production oversight for Veeva CRM content, including Closed Loop Marketing and Approved Emails, to optimize field and marketing operations across therapeutic areas for biotechnology company. Liaised with agency partners, marketing content owners, and commercial IT platform owners to ensure process and publishing compliance relative to MLR review/approval, as well as consent management. Managed digital inventory controls, updates, and reporting across all brands inside evolving omnichannel initiative.

Key Contributions 
• Served as Veeva digital publishing SME, fostering understanding, compliance, and efficiency. Educated brand/agency partners on process and configuration requirements, ensuring quality and speed to market day to day and driving success during launches.
• Reviewed all communications featuring digital content in preparation for dissemination to field teams. Verified the availability of digital content via iPad or Salesforce prior to final sign off by leadership and circulation, safeguarding the integrity of messaging.

SENIOR CONSULTANT, MARKETING | AGENCY AGILE @ EDWARDS LIFESCIENCES / GENENTECH | LOS ANGELES, CA (REMOTE) | May 2022 – April 2023

Provided project management and production capabilities to optimize workstreams and cross-functional collaboration across operations, brand, digital, media, and the broader agency ecosystem in the development, MLR review/approval, and deployment of promotional materials. Supported workshops with stakeholders to diagnose pain points and identify requirements; delivered holistic omnichannel customer experience roadmap, comprising post-prescription services and health equity inside patient journey.

Key Contributions 
• Mapped processes for annual operations planning and digital campaign execution, establishing clarity. Analyzed requirements to describe ways of working in Mural, visualizing roles/responsibilities, meetings/collaborations, and artifacts/technology.
• Coordinated agency consolidation and center of excellence ideation, advancing media operations. Sequenced tasks, facilitated communications, monitored progress, and delivered final artifacts to transition search/social and roadmap business capabilities.

SENIOR PROJECT MANAGER, COMMERCIAL | AXIOM @ DAIICHI SANKYO / ASTRAZENECA | PHILADELPHIA, PA (REMOTE) | Nov 2021 – Apr 2022

Managed the delivery of digital educational materials for pharmaceutical sales reps promoting a targeted therapy to treat breast and gastric cancers with consideration for time, cost, and scope. Collaborated cross-functionally with scientific directors, medical writers, instructional designers, editorial, digital, and creative. Directed agency activities in MLR process, ensuring quality submissions and routing assets in Veeva Vault PromoMats. Served as client point of contact, reporting out progress and leading status meetings.

Key Contributions 
• Instituted tracking for MLR review submissions, providing transparency and streamlining preparation. Captured volume of references/annotations by asset and built report in Smartsheet, generating a comprehensive lookahead and easing outsourcing.
• Steered process improvements and best practices implementation, enhancing morale and client partnership. Guided task set reorganization and real-time reporting in Smartsheet. Supported solutions for label updates, resource allocations, and expirations.

PROMOTIONAL REVIEW SERVICES AGILE LEADER | INSIGHT GLOBAL @ JANSSEN | ATLANTA, GA (HYBRID) | Jun 2021 – Nov 2021

Led the MLR review and approval of digital promotional materials, including HCP emails, for an immunosuppressant to treat gastrointestinal disorders inside an Agile transformation driving omnichannel delivery. Collaborated cross-functionally with product director, commercial insights/strategy, and analytics; medical, legal, and regulatory reviewers; and agency. Built agendas, facilitated live reviews, and captured and conveyed feedback; tracked Veeva Vault PromoMats workflows against timelines, and input metrics.

Key Contributions 
• Enrolled teams in innovation, training, and communications initiatives, fostering adoption of new ways of working. Developed and delivered presentations to disperse knowledge around artificial intelligence, digital asset management, and claims matrices.
• Served as key liaison and MLR process SME, driving performance and operational excellence. Coordinated team setup activities (Veeva new user requests and onboarding), resolved technical issues, and promoted adherence to guidance, SOPs, and policies.

DIGITAL MARKETING AGILE PROJECT MANAGER | AQUENT STUDIOS @ MERCK | BOSTON, MA (REMOTE) | Sep 2020 – Jun 2021

Steered the development and approval of digital promotional materials, including HCP/field emails, banners, and websites, for an immunotherapy to treat gynecologic cancers inside an Agile transformation driving omnichannel delivery. Collaborated cross-functionally with product owner, campaign development lead, and integrated customer engagement; medical, legal, and regulatory reviewers; agency; and vendors. Orchestrated MLR process, prioritizing reviews and monitoring Veeva Vault PromoMats workflows.

Key Contributions 
• Documented procedures for FDA presubmission requirement, empowering newly-formed teams. Tailored process flow diagram  and playbook to visualize steps unique to accelerated approval products, driving understanding and maintaining compliance.
• Established tactic lifecycles by project approach, elucidating distinct scopes and timelines. Analyzed work phases to categorically identify acceptance criteria and schedule estimates, fostering a sustainable pace and informing stakeholder expectations.

THE WYANOKE GROUP | THOROFARE, NJ | Mar 2014 – Sep 2020

The Wyanoke Group, comprising SLACK News and historically SLACK Books among other companies, delivers high-quality content to clinicians and health care professionals. Healio.com is the online space, built on a powerful platform to provide personalized content based on areas of interest.

MANAGING EDITOR | SLACK BOOKS (eBooks / Websites) | Apr 2017 – Sep 2020

Provided oversight for the production of print/electronic health care books and companion websites. Managed team of 6 project editors and all aspects of process, including project plans and schedules, final reviews, and print/digital publishing. Partnered with acquisitions and marketing on prioritization and release. Annually produced 8,000 to 10,000 book pages and 6 to 8 video websites.

Key Contributions
• Orchestrated strategic reorganization and improved processes, relieving volume backlogs and boosting morale. Created new role, instituted full-service outsourcing paradigm, integrated developmental editing, and streamlined production checklists.
• Championed solutions for developing companion websites, alleviating confusion plaguing cross-functional team. Introduced content inventory processes and real-time information sharing practices, and achieved ADA closed captioning compliance.

DIGITAL MANAGING EDITOR | HEALIO.COM | Jun 2016 – Apr 2017

Led the integration of newly-acquired educational cardiology website into existing Healio.com platform, built in Sitecore content management system. Cross-functionally collaborated with designers on branding, IT and developers on functionality, and SEO experts on metadata; monitored progress and reported status to sales, marketing, and leadership. Created/curated digital content.

Key Contributions
• Launched learning portal alongside news content for HCPs, surpassing traffic expectations. Classified thousands of URLs, strategized materials transfer, and collaborated with stakeholders to deliver innovative functionality and retention of visitors.
• Established editorial style and executed digital campaigns, delivering cohesive user experience. Developed style guide with consideration for existing and new content, and leveraged emails and social to drive engagement among existing news readers.

FEATURES EDITOR | HEALIO.COM / SLACK NEWS | Mar 2015 – Jun 2016

Promoted to newly-created role and charged with content strategy and development for topic-based online resource centers across cardiology, hematology oncology, and infectious diseases specialties. Wrote, edited, and proofread short- and long-form content. Planned and executed meeting coverage, and coordinated and conducted on-site and remote video interviews.

Key Contributions
• Built nearly 30 innovative resource centers. Researched global health issues and industry trends to create cutting-edge content on clinical, population, and policy implications; culled expertise from key opinion leaders at top institutions.
• Tripled bandwidth for projects across specialties. Hired and trained 2 other features editors over 18 months, publishing nearly a dozen print supplements to accompany periodicals and launching more than 2 dozen digital campaigns.

STAFF WRITER | HEALIO.COM / SLACK NEWS | Mar 2014 – Mar 2015

Researched and authored 300-word articles for daily online coverage (2/day) as well as 800-word feature stories and 3,000-word enterprise stories for monthly print publication (Endocrine Today)..

Key Contribution
• Won APEX Award for Publication Excellence in Features Writing. “Treatment fears, controversies result in largely undertreated osteoporosis population” investigated new treatments and challenges in the field of bone health. 

BLOG MANAGER | MY AREA YOGA | PHILADELPHIA, PA | Mar 2013 – May 2016

Landed remote content manager role and charged with generating weekly blogs for the online yoga and wellness resource. Cultivated network of contributors across Philadelphia, Chicago, and D.C., driving value-added content and propelling growth in organic traffic.

MARKETING COMMUNICATIONS MANAGER | WELLSHIRE | SWEDESBORO, NJ | Sep 2011 – Mar 2014

Steered internal and external communications for the family-owned company, producing all-natural meat products under ethical farming. Launched digital communications strategy featuring blogs, media coverage, web content, and campaigns to educate sales representatives and Whole Foods Market teams (monthly) and promote products to consumers (weekly).

Education

BA Journalism | BA French | Minor Anthropology
Rutgers, The State University of New Jersey, New Brunswick, NJ | 2000

Certifications

Veeva Vault Platform Business Administrator Certificate
Veeva Systems | 2024

Agile Leadership Certificate
University of Colorado, Coursera | 2021

Certified ScrumMaster® (CSM®)
Scrum Alliance® | 2020 

Technical Competencies

  • Creative: Adobe Creative Cloud (Acrobat, InDesign, Photoshop), Canva

  • Content Management: Sitecore, Squarespace, WordPress, Veeva Vault PromoMats, Veeva Vault CRM

  • Digital: HTML, Metadata, Search Engine Optimization (SEO)

  • Email Marketing: Constant Contact, Salesforce Marketing Cloud, Wishpond

  • Project Management: Jira, Planner, Procim, RoboHead, Smartsheet, Trello, Workfront

  • Productivity: Google Workspace (Analytics, Docs, Gmail, Meet, Sheets, Slides), Microsoft 365 (Excel, Lists, Outlook, PowerPoint, Sharepoint, Word)

  • Remote Collaboration: Box, Mural, Teams, Zoom

  • Social Media: Facebook, Hootsuite, Instagram, LinkedIn, Twitter, YouTube

  • Style Guides: American Medical Association (AMA), Associated Press (AP), American Psychological Association (APA), Chicago Manual of Style, Modern Language Association (MLA)

  • Video: Brightcove, Editing, Final Cut Pro, iMovie, Movie Maker, Pre-Production, Production

Professional Affiliations

  • Agile Community 

  • Emotional Intelligence Network

  • Fierce Pharma

  • Gloucester County Chamber of Commerce 

  • International Association of Yoga Therapists

  • Katonah Yoga Independent Teacher Training

  • Landmark Education Community

  • Nonviolent Communication Community

  • Pharma Business

  • Philly Yoga Teachers 

  • Rutgers Alumni Group

  • Spirituality & Consciousness Community

  • The Daily Targum Alumni

  • The Yoga Network