Media Relations & Internal and External Communications
Here are examples of my experience conducting outreach, cultivating partnerships, and developing marketing and communications campaigns to drive brand awareness and engagement for Wellshire, a family-owned all-natural meat company based in southern New Jersey and supplying Whole Foods Markets and other natural grocers across the United States. This entailed shaping messaging; leveraging social media, multimedia, websites, and email platforms; engaging online communities; and digital / project management. Click images in reel to view content.
Multichannel and Integrated Marketing
Here are examples of my experience liaising with key opinion leaders and stakeholders, steering content strategy / development, and launching marketing campaigns to effectively build audiences across medical specialties for Healio.com. This entailed creating and curating written and video content; collaborating cross-functionally with editorial, production, sales, marketing, art, and IT; ensuring alignment with editorial standards and brand voice; testing functionality; tracking performance; and digital / project management. Click images in reel to view content.
Digital Innovation and Asset Management
Here are examples of my experience conceptualizing, coordinating, and executing video content and managing related digital assets to effectively drive traffic to topic-based online resource centers across medical specialties for Healio.com. This involved researching global health issues and industry trends to uncover clinical, population, and policy implications; liaising with media professionals at institutions across the United States; conducting on-site and remote interviews; and pre-production through post-production work. Click images to view videos on Healio.com.
VIDEO: James P. Allison, PhD, details century-long evolution of immune therapy in fight against cancer
VIDEO: Long-acting agents may increase number of patients on therapy, bring new people into care
VIDEO: Stem cell transplant for myeloma “here to stay,” stands to improve with help of new agents
VIDEO: Evidence emerging for both immune, targeted strategies to treat kidney, bladders cancers
Content Management & Community Relations
It was an honor to spend more than 3 years developing and nurturing relationships, creating and curating content, and driving brand awareness and engagement for various communities of My Area Yoga, an online directory for yoga and wellness. Geographic audiences included New Jersey / Philadelphia, Chicago, Washington D.C., Maryland, and Virginia.